Search Engine Optimization, or SEO, is a technique to rank your website on top of the search results. To many, this may seem like a simple tactic. However, there are many layers to the entire concept. It is an effective application of all the SEO strategies that ensure a significant improvement in a brand’s online traction.
Not only that, but even SEO has also more than one type, and each has its own strategy. Newbies often get confused about which SEO type they must employ to boost their website’s chances. It is only with extensive SEO practice that one can identify the various forms of SEO and explore their potential.
Let us have a look at four main types of SEO and how you can use it to make your website succeed.
What is Search Engine Optimization (SEO)?
Let me first explain the concept of SEO. This technique helps companies improve their website so it figures on top of search engine results pages. Normally these results come up when a customer searches for:
The better visibility you receive in the search results, the more your chances of getting customers to convert. In the end, the goal of SEO is to attract customers, clients, or readers to your website.
This is followed by them moving ahead in the purchase cycle and choosing a product. Not only that, but they would also keep coming back for further purchases, ensuring brand loyalty.
Some typical strategies that help in improving a brand’s SEO are:
Why is SEO important for Your Website?
In simple words, SEO helps multiply your online visibility. More people reach your website, and some may convert. In digital marketing, this means increased sales and revenue. Apart from that, SEO also helps in establishing your brand as trustworthy and gets customers that stay for the long term. Some other reasons why SEO is important are:
4 Types of SEO Your Website Needs to Drive Traffic And Leads
SEO is one, not a simple, practice that you can employ and receive results. It is multi-layered, and various types of SEO services boost your visibility in different ways. Moving on, we will now study the different types of SEO plans and good SEO practices.
As the name itself indicates is the procedure of optimizing parts of the web pages. This type of SEO is done to rank high in search engines and draw organic traffic to the website. Search engines look at the keywords and other on-page tactics you have used to see if your page matches what the customer is looking for.
Once the search engine realizes your intent, it will figure your website on top of the results. Basically, Google pays attention to the on-page SEO signs when ranking the pages. Google modifies its algorithm regularly. Even then, the main focus is to improve user experience and prioritize content that is meaningful.
By using on-page SEO tactics, you ensure your website appears trustworthy, authoritative, and worth going to. Though Google pays attention to your keywords, you cannot repeat them. Focus on writing content that perfectly answers the search query. Neither can you forcefully insert them in places, thus spoiling the site ranking.
Off-page SEO, on the other side, includes efforts you make off the main website. This includes creating backlinks, guest posting, etc. The overall aim of this type of SEO is to build a website’s reputation. Off-page, SEO tells Google what people think of your website. For instance, if you have nurtured links on high DA websites that draw people to your website, it implies you have content that would impress.
People tend to share content if they feel it is useful. Google pays a lot of attention to external links, and if you do not have any links, the website is redundant for it. Usually, in off-page SEO, there are three main types of links that Google notices.
Data is taken from SEO Statistics 2023
Technical SEO is multi-faceted. It includes optimizing the website for search engines. Alongside technical SEO focuses on indulging in activities that improve user experience. A page ranks on top only when it is easy to load and navigate through. The slow speed of website loading deters a lot of users from coming back to it.
Apart from that mobile-friendliness of a website is integral to getting search results to notice you. A majority of users search through their mobiles. If your website is unable to adapt to the same, chances are the users would lose interest.
In digital marketing, a company expects some sort of response from local customers. Therefore, Local SEO is a type of SEO where efforts to make your website rank when customers search for specific locations. It includes optimizing your Google business profile, finding local keywords (e.g., a fitness trainer in Wilmington, etc.)
The local search algorithm for Google uses the following three factors to help find a suitable match:
There are two types of search results in Local SEO.
The other types of SEO will include International SEO which will be useful if you operate an E-commerce store. In such cases use Ecommerce SEO to sell your digital products and services to a global audience.
How to Do SEO The Correct Way – Detailed Guide
SEO refers to a very wide field, and the above four types of SEO have to be continuously worked upon. Ignoring SEO is like taking away the chances of your website ever succeeding. Here are some ways to build different types of SEO.
On-page SEO Strategy
Keyword research is the trick of figuring out which keywords the customers search for when they are looking for your product. The insightful information you find can be used to formulate your content and SEO marketing strategy.
When people look for products or services, they tend to use keywords. Use the following techniques of on-page or on-site SEO to get noticed:
Google search intent
Simply put, Google search intent is the purpose for which the search was conducted. What does the person trying to find through his search? Does he only want some informational content related to the product? Google’s algorithm tries its best to match the user’s intent with the results provided. To optimize your website and match it with Google search intent, do the following:
SERP and competitor gap analysis
The search engine page holds the key to your success. SERP analysis involves evaluating the top results on the search engine page. This information can help in identifying competitors’ SEO strategies and the relevance of your keyword. Use the following tricks of on-page SEO to do SERP analysis effectively:
These are keywords that are related conceptually to the main keyword. Search engines use them to understand your page content. Google’s algorithm is much smarter these days. It needs more proof that your page is about the main keyword. That is why adding additional keywords is done so Google gets convinced about the quality of the piece of content. You can find semantic keywords using SEO optimization tools.
Competitor gap analysis is a subset of on-page SEO that helps find out the results you are getting and what you were expecting to get. Here you understand your competitor’s strengths and weaknesses and use them to boost your growth.
Internal links in on-page SEO are when you link one page of your website to another page through keywords. Customers use these links to move ahead in their sales process. These links lead Google to your website and identify which other pages are related to the main page. Internal linking is done for the following reasons:
Off-page SEO Strategy
External link building in off-page SEO, having your online presence on other websites through keywords. The customers would click on that link and reach your website. Eventually, they may end up completing a purchase. Google bots look for your traces all over the internet. Only then would they grant a ranking to your website. By associating with high-authority websites, you increase your online credibility. This Seo includes the following tactics:
Guest posting is publishing your content on another related website. There you can also add keywords and link your website through them. It is useful to build your brand reputation and get more followers. To do guest posting kind of SEO, you must first:
A link audit is the off-page SEO process of analyzing all the links that point to your website. This will assist in determining if that particular link is optimized enough to boost your site rankings. You can use the following resources to conduct an audit:
Creating linkable assets
Lastly, you can add linkable assets to your website. These are essentially content pieces created with the objective of getting more links. Some examples of linkable assets can be:
Technical SEO Strategy
The loading speed of your page is a major ranking factor for both desktop and mobile SEO versions. Use Google’s PageSpeed Insights tool to get an idea of your site’s speed. Some simple techniques to keep the speed high are:
Nowadays, a considerable portion of users access your website on their mobile. Google also uses mobile-first indexing. This implies it will look at mobile versions of pages before ranking them. Go to the “Mobile Usability” report in the Google Search Console. This report will tell you which pages affect your mobile usability and the specific issues.
Crawling is how most search engines work. The search engines follow the links on your pages to find out more about the website. To boost the Crawlability, create a site architecture that makes it easy to navigate around and submit the sitemap to Google.
Once search engines start crawling the website, they would first analyze and understand its content. Then the search engine adds that content to its search index. Therefore, the pages should be indexed to appear in all the search results. This aspect of technical SEO should not be ignored.
To check the status of your indexing, just search for your website on Google search. The results will show you how many pages have been indexed.
With a huge rise in malware and hacking incidents, the security of the website remains at risk. To boost security, always use an HTTPS version instead of HTTP. The former is much more secure and protects your site passwords. Websites using HTTPS are displayed through a lock symbol in the address bar.
If you are stuck on HTTP, then you could add an SSL certificate. This certificate authenticates the credibility of the website and establishes a secure connection with the user.
Local SEO Strategy
Google Business Profile
A Google business profile would increase the business’s online visibility. It will be visible as soon as people search with related keywords. Adopt these techniques to boost Local SEO:
Local search intent
Your customers want a service in your area; therefore, they will search with the required keywords. For instance, SEO optimization terms like SEO agency near me, Bakers in Jersey City, etc. Adding similar keywords in your content helps the search engines crawl your website when someone searches for the same.
Google identifies the location of the user. If your website has a keyword similar to the same, it will rank your website on top.
Getting more reviews is the trick to building credibility in the online space. Customers who leave a positive review will get more referrals to your business.
SEO is quite detailed, so understanding it completely is not possible even for an SEO expert. However, with months of analysis and studies, a person can pick up some of the most crucial tactics and learn to optimize. All the types of SEO mentioned above are important for the website to rank. Each has its separate relevance in the way they deliver results.
Expecting results too soon is naïve as Google does not take SEO lightly. Each SEO tactic has to be understood in depth before applying them to your website. Once the website ranks, it is simpler to maintain the pace and optimize all aspects.
Frequently Asked Questions (FAQs)
Is more content better for SEO?
Yes, the more content on your website, the better ranking it is going to get. Google crawls the entire content, and if you optimize it by updating more to it, then it considers it a valuable source. Moreover, if the content is more, the customers would stay on the website. This would reflect on the credibility of the website.
Is it possible to do SEO on our own?
It is possible to do an SEO campaign on your own, provided you have an idea of the way it works. SEO takes time, and you have to be really patient with the e-commerce SEO results. Plus, you do not get success on the first attempt. It will take a long time before you realize which strategy works best. You can hire an SEO company to assist you.